kawaii nation

Talk about a great gig for Japan. CUTE is their new weapon of choice. They have designated these kawaii (Japanese for "cute") grrls as the ambassadors of cuteness for their entire country.

Trendy harajuku girls have always cornered the market on stylish and hyper-crazy. That's their thing. Whether they're wearing a cowgirl outfit made of human skin or popularizing the harelip, they're busy with trying something new and coo-coo. So why not recruit them to be ambassadors of a country???

It only makes sense to be aggressive (like a cheerleader on crack) and upstage China in the coming Asian culture wars. They've got to put their best size 3 foot forward and make things happen. Otherwise, China is going to elbow them out for all the attention.

So you go, grrls.

via Reuters